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About Leanin’ Tree

It all started with four Christmas cards.

The tradition of Leanin’ Tree greeting cards began in 1949 with four Christmas cards. That’s when Ed Trumble started selling cards through the mail to western farmers and ranchers.

First Leanin’ Tree Christmas Cards
The first Christmas cards sold in 1949 were created
by co-founder Bob Lorenz.

     Strapped for cash, Ed and co-founder Bob Lorenz started their business in Colorado by trading art for advertising. While Ed managed the business side of things, Bob, an aspiring young western artist, created a painting for the cover of Western Livestock Magazine. In return, the two entrepreneurs received an advertisement to promote their Western Christmas cards - all four of them!

First Leanin’ Tree Christmas Cards
The 1949 cover of Western Live Stock magazine, created in exchange for advertising for Leanin' Tree's Christmas cards

     The response was overwhelming and the business was officially launched. Bob and Ed literally filled their first orders from shoe boxes stored in a one-bedroom apartment. To make matters more challenging, their first-year profits were nearly wiped out when the local printer misspelled “Christmas"!

Trumble Family Photo
Pictured at Leanin’ Tree’s Boulder Colorado headquarters are
Tim Trumble, Tom Trumble, Nancy Trumble Fox , Jane Trumble,
Ed Trumble, and Lynn Trumble.

Family Owned

     A lot has happened since 1949.  Ed Trumble purchased full ownership of the company in 1965 after the untimely loss of Bob Lorenz to cancer.  The Leanin’ Tree fine art greeting card company has flourished as a family-owned operation ever since.

     Today, Ed remains active as Founder and Chairman of the Board, while his four children manage the day-to-day business.  Tom Trumble is President and CEO, Jane Trumble is Senior Vice President of Product Development, Nancy Fox is Vice President of Celebration Greetings Product Development and Tim Trumble is Vice President of TFO Investment Management.

     Leanin’ Tree has grown from four Western Christmas cards to offer over 3,000 unique greeting cards in a multitude of themes for everyday occasions and major holidays. From our headquarters in beautiful Boulder, Colorado, we now ship over 30 million greeting cards a year.

Leanin’ Tree Headquarters
Leanin' Tree is located in scenic Boulder, Colorado, nestled along the Front Range of the white-capped Rocky Mountains.

     The large majority of these cards are sold through thousands of independent retail outlets across the country. Making this possible is a dedicated workforce of over 200 full-time employees.

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